Natural Umber

Great Taste 2018

Natural Umber was thrilled to be awarded a much-coveted three stars at the 2018 Great Taste awards, from the Guild of Fine Food in London.

Not only that but Natural Umber was also awarded the Golden Fork for our region, Northern Ireland!

Watch what the judges including writer and chef Elly Curshen, renowned Guardian food writer Felicity Cloake and Masterchef winner Dhruv Baker had to say about Natural Umber;

Celebrating the very best in food and drink, Great Taste is the world’s most coveted food awards.

The Great Taste Golden Fork for the best food or drink from Northern Ireland was presented to Natural Umber for its bold and well-rounded Natural Umber Organic Apple Cider Vinegar, which was a hit with the Great Taste judges.

“Smooth and easy to drink with water”, the apple cider vinegar has a “syrupy viscosity, sweet apple character and a sharpness, making a grown up and refreshing soft drink”.

Out of a record breaking 12,634 products entered into Great Taste 2018, the Natural Umber Organic Apple Cider Vinegar, was celebrated as the best tasting product in its region.

The judges’ comments included;

“…Almost delicious enough to treat like sherry and drink…”
“…Very pure and it feels simple and fresh…”
“…Beautiful colour and fabulous apple aromas. Flavour of apple sings…”
“…This a delicious appley wonder! Simply yummy…”
“…A delightfully rich and sweet cider vinegar with quite firm acidity, but in balance with the depth of flavour…”

 

About the Great Taste Stars

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3-star:
Extraordinarily tasty foods – less than 3% of products are awarded a 3-star each year – don’t leave the shop without buying it!

⭐⭐
2-star:
Above and beyond delicious – less than 10% of entries will achieve this rating


1-star:
A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.

  • Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers
  • A record breaking 12,634 products were entered in 2018
  • Over 500 of the most demanding palates, belonging to food critics, chefs, restaurateurs, cooks, producers and a host of food writers, journalists and social media influencers, blind taste each product
  • Judging took place at the Guild HQ in Gillingham, Dorset, as well several other Dorset venues and The Guild of Fine Food’s London home, No. 42 Southwark Street, SE1
  • 192 were awarded 3-stars
  • 1,207 were awarded 2-stars
  • and 3,254 were awarded 1-star

What were the Great Taste judges looking for?

They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.

How do they work?

Each team of four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Food or drink that is deemed worthy of Great Taste stars is also tasted by a team of arbitrators, who taste, confer and agree on the final award given. If judges feel that a product needs some adjustment, and is therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team blind-tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room – which can be as many as 30-40 experts – must agree that the food or drink delivers that indescribable ‘wow’ factor.

What do the stars mean for producers?

Recognised as a reliable stamp of excellence among consumers, retailers and major food buyers alike, Great Taste success can be the gateway to exciting opportunities for food and drink producers. As well as seeing an uplift in sales and revenue, award-winning producers also get to enjoy raised awareness by appearing in the Great Taste book, a unique directory used by many food retailers, supplying samples for high profile events and exhibiting as part of Great Taste Markets at events including RHS Hampton Court Flower Show, CarFest and Countryfile Live. Receiving a 3-, 2- or 1-star rating for products really puts producers on the map, while opening doors to investment and export opportunities.

What should consumers look for?

The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.